Flipkart Launches Flipkart Little Stars

I am very naïve when it come to online shopping! yes. I don't have any "apps" downloaded in my phone which people browse and shop - just like that. I tend to tread very cautiously in this online shopping arena. Having said that I also must admit that both I and P are big time bibliophiles. Especially P who goes berserk whenever there is a sale at CrossWord or Landmark. Or else these online stores to his rescue. Hassel free and quick, easy payment , easy delivery and most of the times  great offers too! Thus Flipkart has been an integral part of our life ALWAYS. Of whatever I have shopped online 90% are through Flipkart and I have to say I am "not so naïve" when it comes to online shopping on Flipkart!


Thus when I received an email from indiblogger about Flipkart launching #FlipkartKids called Flipkart Little Stars , the largest online store for kids, I was excited. There are so many little stars around us, in our extended families and friends. New borns, 1st Birthdays, twins, stating of school.. the list goes on and on. Near or far and wherever they are - Online order and delivery at their doorsteps ; how convenient can it be!


The event started by 3pm at Blue Frog, Lower Parel after a sumptuous lunch. Though there were mostly ladies, there were men too and equally enthusiastic about the whole event. It started with THE favourite star of all children across the country - Chota Bheem. Chota Bheem is one successful example of Make In India; completely home grown, conceptualized and created. There were no kids, but all present  grown ups were super excited to meet and shake hands with Chota Bheem and getting a selfie clicked. He obliged everyone.

We with Bheem - Thanks Tina.

Bheem dancing and my hand shaking. Hence this image!

Then Anoop introduced Kalpana Behera who very boldly confessed that she suffers from " Intense Narsicism" about herself and her 12 year old son. She has a very interesting blog called " My Little World" where she writes about her son and every year on his birthday she writes a letter to him and posts on her blog. It was a revelation listening to her. I thought I was the only one who suffers from this Mental Block where I just donot find the words to write. Glad to know that I wasn't alone and I was really impressed by the fact that no matter what, she made sure that she wrote one post each year on her son's birthday. Like a letter to her son on his birthday.


It was the time for the panel to take the stage and Anoop introduced each one of them - Rishi Vasudev and Panchali from Filpkart team; Seema Chawla from Mattel and Bharath from Chota Bheem team. Together they put a light on the changing trends of shopping in India, the changing tastes of both parents and children in India. Parents are more aware and very clear about what they want for their children. Children in turn have become equally sure of their choices and more assertive in terms what toys, books or accessories they want at the specific time. This panel discussion was very well reciprocated by the bloggers present as they took active part and asked questions and shared their experiences. One blogger asked about the toys for differently abled children to which both Rishi and Seema replied that they were sure going to be more considerate and keep this aspect in mind when putting up toys in Flipkart Little Stars. That's really commendable. However the onus of making any children responsible mainly lies with the parents - as Seema has rightly put out ; whenever there is a new toy at home, the child can always learn about sharing that. May be with cousins or friends when they visit. I would like to add, after few years when the child outgrows the toy, he can be taught to give it to the lesser privileged ones.

#FlipkartKids

Children from all over the country can now get ready to welcome their favorite hero Chota Bheem to the Big Screen. Flipkart and team Chota Bheem have collaborated for a new film of Chota Bheem which will soon be released in theatres across the country. That announcement marked another highlight of the afternoon. In fact Bharath revealed that the most searched item of Chota Bheem is his "Dhoti". I can so relate to that as there's this son of my friend who was stuck with a tee shirt with the print of Chota Bheem eating a laddoo! His mother literally appealed to everyone to help her find that.


The afternoon came to an end with an ad mad contest. The bloggers were divided into 5 groups and all of us had to come up with an innovative ad featuring toys, accessories from Flipkart Little Stars. It was sure a fun and truly mad ad game. Suddenly all grown ups were kids again.


The session ended with the signature indiblogger sign off and it was fun like all indiblogger meets. Keeping the tradition of making a new blogger friend in these meets, I met Aarthi this time.

Us "Pic courtesy - Tina Acharya"

Here's wishing Flipkart all the very best with Flipkart Little Stars. May this little star shines brightest for those little stars in our homes.




Flipkart

A Very Cheesy Affair - Go Cheese Tasting Event

Cheese and Wine - That Classic combination and add to that a chance to meet an old friend. Cherry on the cake, Master Chef Judge and Celebrity Chef Ranveer Brar was going to host the evening. What more could you ask for when all these came together and served to you on a platter. Thus I was at Blue Frog on the last November Saturday in the afternoon looking forward to a wonderful session of Cheese and Wine with an old friend Aditi. This event was organized by Go Cheese in association with Femina India. There I also met Geeta Sridhar a fellow blogger and a wonderful human being. Girl, wasn't I happy! Blue Frog was full of beautiful ladies and few gentlemen too; all ready to enjoy the afternoon full of Cheese and Wine.

Met Aditi after ages

The event started with Angad Singh Ranyal who goes by the twitter handle @piratedsardar. He sure brought the house down with laughter. The mood was set and we all were even more enthusiastic and looking forward to the events to unfold. Mr. Mahesh Israni, the Chief Marketing Officer of Parag Milk Foods Pvt Ltd spoke at length about "Go" the brand and Go Cheese. He gave a very insightful speech about Cheese and it's place in India. In countries like France the per capita consumption of Cheese is approx. 2 kgs a month whereas in India it's only 200 gms. That too because of eating out, cheese is yet to find a permanent place in Indian kitchens and Go Cheese is exactly aiming at that.

Friends and Conversations over Cheese

Parag Milk Foods started with products like Milk Pouch, Dahi,Ghee etc under the brand name "Gowardhan". As they themselves say " GO is derived from Gowardhan and has a dual meaning - apart from resonating with the Sanskrit word for Cow, it also embodies an energetic spirit with the act of going." Go Cheese is made from cow milk hence it is leaner than other cheeses made of goat milk or buffalo milk.

Chef Ranveer Brar

Keeping with this energetic and on the go image in mind, Go Cheese now has Chef Ranveer Brar as their brand ambassador. Mr.Israni invited Chef Ranveer to the stage. Chef talked extensively about different types of Cheese and Wine and also how Cheese can be used in Indian kitchen. For him, this classic combination of Cheese and Wine is a holistic experience. Indian snacks offer a great opportunity to experiment with cheese and chef recommends blending cheeses while using them in your kitchen. Meanwhile we were served with a Cheese Platter with the option to choose wine, red or white. I chose white. I loved the different flavoured Cheeses from Go that were served apart from the Gouda and Mozarella.

 My favourite was the Go Pepper cheese.

Cheese Platter

Snacks Platter

As the event progressed, there came a plate of completely "Cheeseful" snacks. So cheesy. The eating session was wrapped up with a very interesting Fruit tart and a mousse.













The audience which was mostly comprised of women asked a lot of questions to Chef Ranveer during the Q&A session. He very patiently answered everyone. Everyone wanted a selfie with the celebrity chef and he obliged all with a smile.

My moment with the chef!

The session was over by 5.30pm and Go Cheese presented us with a goodie bag full of Cheese and more Cheese. I just loved that goodie bag.

Wishing Go Cheese all the very best and hope they achieve what they aspire to do - find a place in every Indian household.